KRUSO KAPITAL: PORTUGUESE SUBSIDIARY OPENS A NEW BRANCH IN ELVAS, STRENGTHENING ITS LOCAL PRESENCE
21/9/2026
The opening marks afurther step in CEP's growth path and forms part of the broader developmentstrategy of Kruso Kapital, parent company of the eponymous Financial Group,focused on consolidating and expanding its activities in its target marketsthrough a combination of external growth, through acquisitions, and organicgrowth, through new branch openings and the progressive expansion of itsservice offering.
Giuseppe Gentile, GeneralManager of Kruso Kapital, commented: "As parent company,our goal is to support and foster the growth of the Group companies byproviding expertise, resources and a shared development model. Our strategy isbased on two complementary pillars: on the one hand, growth through acquisitions;on the other, organic development through new openings, broader services anddeeper penetration in the territories in which we operate".
The choice of Elvas alsohas particular strategic significance due to its geographical location justa few kilometres from the Spanish border. In addition to strengtheningCEP's presence in Alto Alentejo, the new branch can tap into a cross-bordercustomer base, including Spanish citizens who conduct activities in Portugaland already hold identity documents valid for accessing the pawn loans offeredby CEP. The new branch offerscustomers immediate loans secured by gold, silver and jewellery, througha process designed to ensure speed, discretion, security and transparency. Against a backdrop ofgrowing interest in gold as an investment asset and store of value, CEP is alsoexpanding its offering by making available fine gold investment bars, in5- and 10-gram denominations and with a purity of 999.9. Each bar isaccompanied by a certificate attesting to its purity, weight and authenticity,with prices linked to international gold prices. The network expansioncomes at a time of significant growth in CEP's business. At the end of thefirst half of 2026, the company had approximately 17,500 contracts, up 4.9%year-on-year, and outstanding loans exceeding EUR 27 million, up 45%compared with the same period of 2025.
