KRUSO KAPITAL STRENGTHENS ITS PRESENCE IN GREECE WITH THE OPENING OF A SECOND PRONTOPEGNO ΕΝΕΧΥΡΟ ΑΓΟΡΑ ΧΡΥΣΟΥ BRANCH IN ATHENS

The opening takes place in an evolving market context, where the pawn lending sector in Greece has reached an estimated value of approximately €130 million, based on 2024 data, with expected growth of around 2.3% per year over the coming years. At global level, the sector continues to expand thanks to growing demand for fast and accessible liquidity solutions, especially from customers not fully served by the traditional banking system. In this scenario, alternative loans secured by gold, jewellery and branded watches continue to play a central role. Kruso Kapital’s strategy is aimed both at strengthening its presence in the markets in which it already operates and at expanding into countries with a pawn lending regulatory framework similar to that of Italy. In this context, the new branch in Piraeus represents a further step forward in the Group’s growth path, with the aim of offering increasingly transparent pawn lending services that are aligned with the needs of local customers, who have shown steadily increasing trust and interest in the service since the opening of the first branch. Indeed, the pawn lending sector in Greece has undergone numerous changes over time, which have contributed to the discontinuous presence of the service across the country, leaving part of demand unmet for years. In this scenario, ProntoPegno Ενέχυρο Αγορά Χρυσού aims to fill this gap with a solid and serious approach focused on continuity. With this new milestone, the Group intends to strengthen its commitment to the Greek market, expanding its distribution network and contributing to the development of an alternative and inclusive financial offering.

“The opening of our second branch in Athens, in the Piraeus area, represents a significant milestone in ProntoPegno’s growth path in Greece,” said Carlo Di Pierro, CEO of ProntoPegno ΕΝΕΧΥΡΟ ΑΓΟΡΑ ΧΡΥΣΟΥ. “We continue to invest in the country with conviction, bringing a service model that combines professionalism, speed and customer focus. We want to become an increasingly solid point of reference for those seeking simple and secure credit solutions.”